Writing
Essays & build logs
Field notes from live agentic GTM and RevOps work. Everything here ran in production first.
- 2026-08-2720 minutes, one terminal: from a blank prompt to 12 ranked dinner invites →A Clay Cup run in Berlin, end to end: a 20 minute timer, a terminal and the Clay API, 48 accounts down to 12 ranked invites, and everything that broke.
- 2026-08-27From 10 minutes to 15 seconds: what an SDR pre-call brief looks like when an agent writes it →The pre-call research tax, removed: the classifier, the parallel enrichment loop, the enrichment bug that shipped to production, and the ROI math behind it.
- 2026-08-27Two agents ran a design review without us →Async work when both people have agents: a three day review loop closed in three hours, why agents argue better than colleagues, and the five part setup.